Whether you have recently finished dental school or relocated to a new place to start a practice there, those are two of the situations that may warrant taking strategic steps to build your reputation as a dentist. Making progress takes time, but it’s possible.
Stay Abreast of Events in Your Industry
It’s important to remain aware of dental developments that affect your practice. When people have the impression that you’re up to date on the latest tooth care innovations, they’ll be increasingly likely to become new patients or stay on your client roster for years. Subscribing to a publication like the Journal of Clinical Dentistry or another specialized option is an excellent way to learn about the research impacting your industry and ponder how it may affect your work.
Start a Referral Program
One useful way to help your dental practice stand out in the marketplace is to introduce a program where happy patients can refer people they know to your practice and get something in return. For example, you might give someone $20 off their next appointment if they send two friends to your office for tooth care. Encourage people to write reviews online, too.
Offer Ways for Patients to Get in Touch Outside of Appointments
Dental emergencies and patient concerns can arise at any time. If you show people you’re available to assist them outside of appointments, they feel supported and able to show trust. For example, you might set aside a time to be available to patients for one hour per week via live chat. Then, they could ask you questions about their tooth pain that started suddenly or get tips for encouraging a toddler to learn good brushing habits.
When you launch a dedicated effort to build your dentistry reputation, remember that results will not happen overnight. Realize that it is a slow, concentrated, and steady effort, and years may pass until you see the full extent of your efforts. Even so, such attempts should increase your chances of a long and satisfying career.