Direct mailing is one of the traditional marketing methods for real estate. It continues to exist because it is an effective form of finding both buyers and sellers. As an agent, you need to know how to utilize with real estate mailers and mailer types.
Postcards are one of the most popular types of mailers. There are several types of postcards that you can use to generate real estate prospects.
Just Listed Postcards
Just listed postcards give both buyers and sellers in your target area a heads up that you are not only actively trying to sell a property but that you are proactive about selling. You should mail this postcard every time you have a new listing.
New Agent Postcards
New agent postcards let buyers and sellers that you are open for business in their neighborhood or area.
Branded items are things that you can attach to flyers such as magnets or put in envelopes such as notepads and pens. These items are useful and keep your name in people’s minds.
Handwritten letters are perfect for a personal touch. Send these out if you just sold a home as a thank you or when you speak to someone about their listing or buying needs. Handwritten letters show that you are willing to take your time with your clients. If you don’t have neat handwriting, you can always have someone else write the letter and sign it.
Flyers are good because they can contain a lot of information. You can use the same information for flyers as you do for postcards such as new listings, just sold listings and new agent. Flyers are easy to design and very effective marketing tools.
No matter what type of direct mail you use, make sure that the writing is clear, and your colors are in line with your marketing strategy. Remember, you are trying to create a brand for yourself by using these mailers.